Retargeting marketing campaigns
Retargeting, also known as remarketing, is a form of online advertising
that can help you keep your brand in front of bounced traffic after they
leave your website. For most websites, only 2% of web traffic converts
on the first visit. Retargeting is a tool designed to help companies reach
the 98% of users who don’t convert right away.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.